Rediscover the joy of digital

More than any other channel, digital advertising can connect with your audience. It has the reach, the relevance, and the creative credentials to bring your brand to life. But – big but – it’s also a bit overwhelming. The reality is multiple options, relentless change, vast amounts data, and bigger expectations.

 

It’s time to go back to basics. To champion connections instead of clicks. To captures audiences’ imaginations, not just their attention. And to boldly find your own beat instead of letting tech set the pace. With the help of Joy, our Chief Digital Cheerleader.

 

It’s time to rediscover the joy of digital.

Joy the Bear sitting in interview chair

Meet Joy

Introducing Joy, IAB UK's Chief Digital Cheerleader.

Her mission? To help marketers rediscover the joy of digital advertising. There’s no better bear cut out for this challenge - they don’t call her Joy for nothing. But first, there are a few things you should know about her. Watch this short video to find out.

Four quick reads

Joy as a Ballerina

You've captured your audience, now capture their imagination

Why human creativity plays just as big a role in digital advertising as it does for any other form of media

Bear doing yoga

Connections are more powerful than clicks

The importance of building a more accurate, holistic, and long-term measure of digital advertising effectiveness

dj joy

When the pace of digital leaves you in a spin, tune in to your audience

On being guided by your audience and ideas true to your brand purpose, rather than the industry’s pace of change

Joy the baker

When digital feels like a complex recipe, bake in the essentials

The value in the fundamental rules of marketing and staying focused on your objective when the choices seem endless

Joy of digital award

The Joy of Digital Award

The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms.

From December 2023, we'll be awarding one brand every month the 'Joy of Digital' award, spotlighting creativity within digital advertising.

You can submit your campaign entries to joy@iabuk.com

Useful tools & resources

Whether you're looking for inspiration, to upskill your knowledge, or to simply stay up to date, here are some of Joy's go-to tools and resources to support your day-to-day in the digital advertising industry.

Digital Advertising Effectiveness

Digital Advertising Effectiveness

A one stop shop for key stats and research packed with insight to demonstrate that digital advertising offers reach, results, and return, as well as tips and tools to help you use it effectively

Fast-growing Digital Channels

Fast-growing Digital Channels

We’ve launched ‘The Evidence’, bringing together research and case studies to help marketers navigate what’s on offer across Digital Audio, Gaming and Connected TV

Joy on a laptop

Online Training

Upskill on all things digital marketing through a range of online courses that can be completed at your own pace

joy with a mic

IAB UK Podcast

Pop on your headphones and tune in to conversations on the latest trends, hot topics and insights from the world of digital advertising

Joy with headphones

Measurement Toolkit

Ditch the clicks and embrace digital metrics that mean more. Get acquainted with effective measurement strategies for various campaign objectives

Joy on the phone

Jargon Buster

Dive into our directory that compiles the definitions of all the digital advertising terms you are likely to encounter across the industry

joy

Case Studies

Explore examples of effective digital advertising from across the industry to help supercharge your campaigns

Dear Joy

Joy, turned Agony Aunt, has partnered with Campaign as a columnist to answer the industry's burning questions on digital advertising.

Explore her articles to-date and if you have a question you'd like Joy to answer, send it to joy@iabuk.com

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From celebrating digital innovation to debating key challenges, there are plenty of opportunities to get ahead. Check out our upcoming events

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Join Joy as she sits down with some of our members to chat 10/10 digital ads, who inspires them, and more

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Not a member?

IAB UK is the industry body for digital advertising and exists to unite the industry to champion innovation, set shared standards, and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.

As a member, your company can help to shape our industry and the future of digital advertising. From growing your network, to accessing a range of tools, resources, research, events and expertise - check out our membership benefits and how to get on board.

Membership is free for all UK advertisers.

Find out more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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